Hebetec Announces Rebranding

Founded in 1995 in the Emmental Valley of Switzerland, Hebetec Engineering AG has become a recognized name in the heavy-lift industry. The existing “HTE” logo symbolizes both our name and our no-thrills approach to heavy-lift challenges.

With augmented digitization, the need for increased visibility and a stronger online presence, we decided it was time to rebrand Hebetec in 2024.

Our rebranding has resulted in a new and fresh corporate design that continues to reflect Hebetec’s core values and colors. The new brand, which incorporates elements of the original “HTE”, is well suited to digital platforms and aligns with our values of reliability, specialization, and authenticity.

The introduction of our mascot “Nobby”, a strong, transformer-like character that is well suited to storytelling, together with our new byline “Swiss Heavy Lift”, aims to underline our adaptability and strength, emphasising our Swiss heritage and expertise in the global heavy-lift industry.

With the support of our parent companies, Soletanche Freyssinet, and Vinci Construction, Hebetec is well-positioned for continued growth and success on the global stage.

This project has been a team effort by the entire Hebetec team, led by Valérie Clerc, Hebetec’s marketing and branding specialist, with creative direction by Michael Ziska of  id-k Kommunikationsdesign AG , and web realization by WeLoveYou AG in Bern.

Over the coming months, you’ll see a gradual rollout of our new brand across all our assets. “As Hebetec embarks on this exciting new chapter, we are confident that our new brand will resonate with our clients and partners around the world,” said Steven Dunnewijk, CEO of Hebetec.